Spotify's editorial team reviews thousands of pitches each week. A great pitch is short, specific and easy to triage in 30 seconds. Your job is to make their job easier.
What goes into a pitch
- The one track you want pitched (not the whole album)
- Genre, mood and tempo that matches an existing playlist style
- A two-sentence story behind the track
- Any concrete release plan signals (TikTok campaign, PR, support shows)
What kills a pitch
Adjective-heavy descriptions like “genre-bending” or “unique sound that defies categorization” signal that you don't know where your music fits — and the editorial team has no way to place it on a playlist.
Specificity wins. “Late-night indie folk for solo drives” beats “evocative singer-songwriter masterpiece.”
Timing
Pitch at least 7 days before release. Earlier pitches give editorial more time to schedule placements and often perform better.